How to Create Print Media That Engages Your Audience
Does the thought of creating yet another printed promotional piece for your business send your brain into a coma of boredom? Most marketers feel like they've tried every way under the sun to sell their products, and default to the same tactics. That doesn't have to be the case, however! Today's innovative print media options have opened up a world of possibility for your next promotions, including content marketing that adds value to your viewer and special cutouts and creative uses of color and style. Keep your audiences engaged with your messages when you use these ideas to create your next printed promotion.
Think Outside the Box
People tend to remember anything that surprises and delights them, and a fun print promotion will definitely engage their attention. Company brochures lose the ho-hum factor when you use custom folds, cutting or foil stamping to draw attention to specific points that you want to emphasize. A great printing partner like Matly Digital Solutions can help you think outside the box to design creative projects that won't break the bank.
Make Your Product Relatable
Selling your product or service is all about storytelling: why is your product the best for a particular audience? Good marketing evokes an emotion that encourages people to buy into your story and support the ideas or feelings that come along with your products. Instead of starting with what you're selling, try to begin with the "why" — and use storytelling to weave a relatable story around your products and services that will engage your audience.
Digital ads may feel like the wave of the future and the best way to get your word out, but did you know that a significant percentage of ads are never seen by your audience? Ad blocking is pervasive and continues to grow, meaning that many of those hard-earned eyeballs in your online audience are never even seeing your message. Fortunately, printed materials are still a great way to communicate a direct message that paints your organization in a positive light.
Share the Love
Putting one promotional message after another out into the world is a great way to make your audience tune you out. Instead, look for ways to always add value to the people you're speaking with. That means finding a good mix of promotional and value-added messaging that will keep people engaged with your brand.
There are many types of printed promotions that continue to work well for businesses, but we have found that one of the best is custom printed loyalty cards. Not only are you reminding people of their tie to your organization, but you're also encouraging repeat business and recommendations to friends. Contact us at Matly Digital Solutions today for your free estimate and to get started. Want to learn more about promotional gifts and why they're important for your business? Read our recent blog post to see the benefits.