What Does a Poor Quality T-Shirt Say About Your Brand?
Giving away branded t-shirts is a great way to promote your business, no matter what industry you are in. Every time your prospective customer wears your t-shirt, they will be reminded of your company. Then, when they decide that it is time to make a purchase, your products or services will be at the forefront of their mind and a likely first choice.
However, the positive benefits of giving away t-shirts can slip away when that t-shirt isn't of the best quality. Unfortunately, the customers you are trying to attract will be left with a negative impression of your brand. After all, if the t-shirts you gave them aren't of high quality, how can prospective customers expect your products or services to be of high quality? The promotional items you give away represent your business, and you want to show it in the best possible light to have the greatest chance of attracting new customers.
Choosing Your Screen Printer
When looking for a screen printing company to create branded t-shirts for your organization, you want to ensure that you are making the right choice. Take the time to ask plenty of questions to identify the best provider for your business. Aim to find out where they source their t-shirts from and how they will handle it if their supplier makes changes to their offerings, resulting in lower quality. A reputable screen printer should alert you right away to any potential changes to their products so that you can make an informed decision about how to proceed.
It's not just about the quality of the t-shirt itself, but also the screen printing. Low-quality screen printing will begin to crack and peel after just a few washes, and you don't want potential customers to associate your business with a peeling mess. Ask your screen printer to show you some examples of how their work ages, if possible. If they are unable or unwilling to accommodate your request, ask for a sample t-shirt, then wash it several times yourself to see how the print holds up. Of course, you can expect some aging over time, but you don't want the t-shirt to look ancient after just a few turns through the washing machine.
Trust Matly Digital Solutions
For all your screen printing and other printing needs, you can count on Matly Digital Solutions. We have been working in the printing industry for many years, and we have hundreds of satisfied clients to prove it. We emphasize quality in all areas, delivering the best possible printed materials, including t-shirts, for your business. We would be happy to discuss your project ideas with you so that you can get a better sense of what we're all about. Get in touch with us today to learn more about how we can help you promote your business to the customers you are trying to attract.