What You Need to Know About Guerrilla Marketing
Advertising is around us. In fact, according to some sources, Americans are exposed to over 4,000 ads a day. We see so many ads that we have developed ways of blocking out advertisement altogether. That is a real problem for anyone who is trying to market products or build a business brand. But luckily, there is a way to promote your product which can break through ad overload. It is called guerrilla marketing.
What is Guerrilla Marketing?
The easiest way to answer this question is to explain what it is not. Unlike traditional marketing campaigns, guerrilla marketing does not involve buying ads in magazines and newspapers or running commercials on TV. Instead, guerrilla marketing uses everyday items to promote companies and products in unique and creative ways. The goal of many guerrilla marketing campaigns is to surprise or even shock target customers out of their complacency enough to take notice.
What are the Benefits of Guerrilla Marketing for Businesses?
While the most important reason for any business to engage in any sort of advertising is to attract attention, guerilla marketing offers several distinct advantages over traditional ads.
Guerrilla marketing is inexpensive. Since businesses using this type of advertising strive to create something outside of the box which will compel target consumers to take notice, companies do not need to inundate a market with hundreds of ads. This saves companies tens of thousands of dollars each year.
Guerrilla marketing has the potential to go viral. People love innovation, and they are more than willing to share guerrilla marketing campaigns on social media if they find it interesting. That means tons of unpaid exposure and priceless goodwill for a company with a successful campaign.
It works. A study found 78 percent of millennials are more likely to think positively about a brand if they have a previous face-to-face interaction with it. Guerrilla marketing is a fantastic way to engage consumers on a personal level and win them over.
How Can Small Businesses Use Guerrilla Marketing?
Guerrilla marketing begins by having a complete understanding of your company's target customer. Once you know how your potential customers think, you then need to use your creativity to present your brand in such a way to disrupt their way of thinking enough to make them take notice while offering a memorable and shareable experience. Adding interactive elements or providing something tangible they can take away is a great idea.
Why not add guerrilla marketing to your business with creative and innovative promotional products? At Matly Digital Solutions, we can help you bring your vision of almost any guerrilla marketing campaign to life. We can assist you with almost any product or service you need to get your message across in the most effective way possible. Contact one of our representatives today to get started!