Promotional products are a great way to help your brand stand out from your competitors. These items are typically small giveaways that don't cost much but can have a big impact. Putting promotional products in front of prospective customers helps to keep your brand at the forefront of their minds when it comes time to make a purchase. Here's why promotional products are such a key component of your marketing arsenal.
Generate a Positive Brand Image
In many cases, promotional products can create a more favorable impression of the company being advertised. What's more, you can align your promotional products with various community events or charities to generate goodwill for your brand and encourage potential customers to see your company in a positive light. These positive associations can make customers more likely to choose your organization over your competitors.
Build Brand Loyalty
Up to 85 percent of people go on to make a purchase from a particular advertiser after receiving one of its promotional products. These products show that the brand appreciates its customers, which can go a long way towards building the trust that is required to create a loyal customer. Customers may also feel obligated to learn more about a company and make a purchase after receiving a gift.
Market to a Wide Audience
As targeted marketing continues to grow in popularity, many advertisers are forgetting about the benefits of marketing to a wider audience. Giving away inexpensive promotional products generates more impressions for your business, increasing your number of potential customers. The more eyes you can get in front of, the more prospective customers you can bring in.
Create Long-Term Benefits
Customers are far more likely to remember the brand behind a promotional product than other forms of advertising. This is especially true if the promotional item is something that they use on a regular basis, like a pen, keychain or coffee mug. Every time the person uses the promotional product, they'll be reminded of your brand.
Control the Narrative
They say that there's no such thing as bad press, but that's not entirely true. Some press coverage is more beneficial than others. When you give out promotional products, you can start the conversation about your business, steering it in whatever direction you like. This gives you the opportunity to persuade the press to write positively about your company.
Easy to Get Started
There are many different types of promotional products available, but clothing, pens and tote bags are the most popular. Here at Matly Digital Solutions, LLC, we can fulfill all of these top promotional products and many others. We'll work with you to create impressive promotional items that will attract attention to your business. We welcome you to get in touch with us today to get the process started. Your promotional products are just a phone call away!