When you walk into certain retail locations such as Target, you automatically know that someone wearing a red shirt works there — and you can guess that the person will be friendly, approachable and willing to help. Just as Target's bright shirt brings to mind the positive experience you're likely to have with each individual who is the face of that particular brand, your custom apparel can do the same for your business. Using custom printed apparel offers five key advantages.
1. Custom Apparel Adds Value to Your Company and Brand
Branded clothing inspires interest in your company by raising overall awareness of your brand. Community members will become more familiar with your logo through repeated viewing and your team members will look polished and professional while providing additional advertising for your brand. Even people who are unfamiliar with your business may be prompted to ask employees a question and be intrigued to learn more in the most casual of settings.
2. Custom Apparel Shapes the Culture of Your Business
Employees are inspired by a leadership team that cares enough to invest in them, and offering imprinted shirts or uniforms may boost morale. Building a positive culture starts from within, and employees will be proud to be associated with an organization that provides this benefit. Additionally, the consistent look of printed apparel with your logo can generate additional credibility and add trust to those interacting with your business.
3. Custom Apparel is an Incentive That May Boost Productivity
Even if you don't use custom apparel as a uniform, offering it as a giveaway for hard work is a very compelling benefit for employees. Hats and t-shirts are specific examples of items that are relatively inexpensive, yet can encourage employees to strive for greater achievements.
4. Custom Apparel Can Distinguish Your Brand
Having a recognizable brand starts with the repetitive viewing of the logo and company name, and what better way than having both available on each employee interaction? This softer form of advertising offers significant ROI and helps distinguish your brand from competitors.
5. Custom Apparel Offers a Variety of Choice to Fit Your Business Needs
Even while printed apparel should be consistent, that doesn't mean it has to be boring! If you haven't checked lately, custom apparel lines have expanded a great deal, and you can find exactly the right look to represent your brand on a daily basis. At Matly Digital Solutions, our custom apparel line includes items as diverse as fleece, bags, accessories, clothing for infants and toddlers as well as the traditional t-shirts, polos, and caps. Functional and attractive outerwear, in particular, makes an exceptional giveaway or promotional item for employees working in inclement weather.
These are only a few of the ways that you can leverage custom printed apparel in your business. Ready to learn more or get started making your employees a walking advertisement for your brand? Contact Matly Digital Solutions today at 502-375-2525 in our Louisville office or 513-860-3435 to reach our Fairfield, OH office.