5 Ways to Use Print Marketing to Promote Your Business
In these modern times when just about everything is online, there is still something to be said for printed marketing materials. Because your customers don't encounter these types of materials as frequently, it makes them all the more memorable. Let's take a look at some common styles of printed materials and how to utilize them to have the most significant impact on your business's bottom line.
Posters and Banners
Large-scale printed items such as these are a great way to decorate your store and draw your customers' attention to upcoming events and current promotions. Be sure to hang them in a prominent area of your shop to attract the most attention. You can also place banners around your town to direct customers to your location. If the information is not time-sensitive, you can even reuse banners on several occasions throughout the year.
Direct mailings help your business to stand out and stay at the forefront of customers' minds. Be sure to include a call-to-action asking your customer to come into your store or call to speak with one of your associates. You can also include coupons or other promotions on your mailings to give your customers an additional incentive. When creating mailers, choose high-quality printing materials. Low-quality mailers can be a turn-off for customers, as they may question the quality of your products or services as well.
The packaging you choose for your products is almost as important as the products themselves. If your product is relatively new, you can use the packaging to explain to uninitiated customers just what your product is and how it works. Draw attention to the key features so that customers know what they are getting before they buy. As with direct mail, be sure to use quality packaging materials to showcase your product in the best possible light.
Loyalty cards have been shown to be effective across a variety of industries. These cards reward your customers for their repeat business. For example, if you operate a gourmet sandwich shop, you could award customers a free sandwich after their 10th purchase. Similarly, for service businesses such as day spas, you could offer a discount on a massage after the client has visited three times. The particular requirements to receive the award will depend on your specific business. Make sure that the award is fairly easy to achieve to motivate your customers to keep coming back.
Find the Right Printer
Make sure that the printer you choose is up to the task and has experience with the type of printed materials you are requesting. Here at Matly Digital Solutions, we create business cards, banners, brochures and more for our clients throughout the Louisville, KY and Fairfield, OH areas. We welcome you to get in touch with us today to start working with one of our designers to create your marketing materials. Call us now or stop by one of our shops to get a free, no-obligation quote for your project.