How to Implement Promotional Gifts in Your Business & Why They’re Important
Promotional products can be a great marketing strategy for your organization, drawing attention to your business and helping it to stay at the top of customers' minds. There are many different types of promotional items, including pens, t-shirts, coasters, key rings and more. The specific type of promotional gifts you choose will depend on your particular business. For example, gifting a coaster would make sense for a winery or restaurant, but it would have less impact for a clothing company. Be strategic in choosing your gifts to have the greatest effect. Here's how to use promotional products to help promote your business.
While we typically think of promotional gifts as being for customers, you can give them to your employees as well. Using promotional products from your company can give employees a sense of pride in working for your organization. Make sure that the items you choose are functional so that your employees will be more inclined to use them rather than throw them away or just let them sit on a shelf. Pens and notepads are great options, as are tote bags and t-shirts.
For business clients, try to choose promotional items that can be used in an office setting, like pens, paperweights, coffee mugs or flash drives. That way, when your business clients use your items, they will be reminded of their successful partnership with your business. The items you choose don't need to expensive, but they should be useful and of high quality to ensure that your recipients will use them, solidifying your business in their minds and making them more likely to want to work with your organization in the future.
If your organization has a booth at a special event or is acting as an event sponsor, giveaway items can help to draw even more attention from prospective customers. T-shirts, stress balls, bottle openers and other items are great for these events because they are suitable for a wide range of people. When giving away items to the public, pay special attention to the quality of the items. It is better to spend a bit more to get a high-quality product than to skimp in this area. Low-quality promotional products are unlikely to get used, diminishing their effect. What's more, the customers you are trying to attract may question the quality of your actual products and services.
Get Your Promotional Gifts in Time for the Holiday Season
Here at Matly Digital Solutions, we can create custom promotional materials for your business. Don't miss out on our upcoming holiday specials! We can help you design custom screen printed or embroidered promotional apparel for your company. All design services are included with this special offer. Order before December 15th to have your items ready in time for the holidays. Call us now to get started!